logo
This is Photoshop's version of Lorem Ipsn gravida nibh vel velit auctor aliquet.Aenean sollicitudin, lorem quis bibendum auci elit consequat ipsutis.
Be Awesome Today!
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Working Hours
Monday - Friday 09:00AM - 17:00PM
Saturday - Sunday CLOSED
Top
Công ty CP Bán Lẻ Kỹ Thuật Số FPT / Company infomation  / FPT Retail was quoted at 220 USD million having a big expectation for Apple products
2 Sep

FPT Retail was quoted at 220 USD million having a big expectation for Apple products

The core strategy in the near future is that the company will develop F. Studio strongly by making use of the existing distribution channels to have a strong development for the Apple Store chain with a target of 100 stores in 2018.

 

FPT Retail chào sàn với mức định giá 220 triệu USD, kỳ vọng lớn vào sản phẩm Apple

 

40 million FRT shares of FPT Retail – the owner of FPT Shop – will be officially listed on HoSE on 26th April with the starting price of up to 125,000 VND/share.

This price corresponds to the capitalization of FPT Retail of 5,000 billion VND, which is equal to the valuation of the Mobile World when listed four years ago. This price is much lower than the price on the OTC market. At the end of March 2018, VFM and VinaCapital Funds recorded the value FRT shares of 140-150,000 VND.

Regarding the business situation, FPT Retail currently owns two retail chains:

(1) FPT Shop: The retail chain of technology products of various brands such as Sony, Nokia, Samsung, Dell, Acer, Toshiba, HP, etc.

(2) F.Studio: F. Studio is Apple’s official authorized chain in Vietnam, specializing in selling genuine Apple products, including the store at level 1 which is APR, level 2 which is AAR, and level 3, CES.

The target of 100 Apple stores until the end of 2018

The core strategy in the near future is that the company will develop F. Studio strongly by making use of the existing distribution channels to have a strong development for the Apple Store chain with a target of 100 stores in 2018.

Vietnam is the third market in the distribution channels of Apple in South East Asia, after Thailand and Singapore. At the same time, the scale of Apple market in Vietnam is increasing while the volume of mobile purchases is about 50% of the market (value of 450 thousand USD), the potentiality is seen, FPT Retail expects to attract a number of above customers in the genuine product store chains in the future.

Many countries in the world have 400-500 genuine Apple stores attracting a large number of customers, so that is the global trend and in the future, Vietnam will not be an exception. That is why FPT Retail are strongly focusing on Apple Store“, the General Director Nguyen Bach Diep added.

 

FPT Retail chào sàn với mức định giá 220 triệu USD, kỳ vọng lớn vào sản phẩm Apple - Ảnh 1.

Mrs. Nguyen Bach Diep, the General Director of FPT Retail

 

In order to carry on, FPT Retail said they will proceed to push the service (reimbursement, warranty, training, etc.) in order to attract customers, increase the competitiveness with the mobile products which have more affordable price thanks to the break in tax.

The Board of Director of FPT Retail also revealed new information which is they were proceeding with the rental service of Apple products in the future, for example, iPhone, iPad, etc. It means that the customers do not need to spend money to possess iPhone, they can rent iPhone and use it with a cheaper price.

The basis for this idea comes from the buying habit of Vietnamese people, typically Grab or Uber service which is very popular, many subjects from offices to vendors, from young to middle-aged people, etc. prefer to be taken by motorcycle. Therefore, FPT Retail plans to use this convenient model in the technology product’s segment, so far this is a relatively new and attractive service in the Vietnamese market.

What does FPT Retail have to satisfy Apple hard customers?

According to FPT Retail, until now, Apple has no concept of exclusive distribution of products in Vietnam, they understand that anyone can sell Apple products. One of FPT Retail’s competitive advantages is to understand Apple and meet its strict requirements (accounting for about 95% of the total profit of global mobile phone business). Not to mention, it is not easy to be distributed Apple products, because it takes a big cost to meet the rigorous criteria of this mobile giant in the world.

Accordingly, the representative of FPT Retail confirmed that it cannot be said that other competitors cannot sell Apple products, the issue is whether they have the decision to engage in this segment or not. Currently, with two foreign companies, Gel and Thakral Brothers, FPT Retail is a Vietnamese company chosen by Apple to distribute products with 12/15 total stores selling Apple products.

 

FPT Retail chào sàn với mức định giá 220 triệu USD, kỳ vọng lớn vào sản phẩm Apple - Ảnh 2.

 

In 2018, FPT Retail expects to raise the avenue to 16,020 billion VND, up 22% compared to 2017. The net profit is expected to increase 30%, up to 377 billion VND. At the same time, FPT Retail’s average growth plan for 2018-2020 is 19.5% per year in the revenue and 26% per year for the net profit.

In addition to the main field of digital business, in December 2017, FPT Retail has “set foot” in the pharmaceutical industry with the acquisition of Long Chau drugstore chain. Having answered the questions of shareholders about the development of pharmaceutical field, Mrs. Diep said that in the next 3-4 years, this segment will contribute 40% of FPT’s revenue. So far, the revenue of the pharmaceutical segment has come from three parts: one third from the hospitals, one third from the clinics and the doctors, the rest from the drugstores. FPT Retail has an ambition of holding 30% of the market share, equivalent to the revenue of 10,000 billion VND in pharmaceutical industry.

 

Tri Tuc

According to Cafe F

Post Tags: