On 06 March, the Board of Management of FPT Digital Retail Joint Stock Company (FPT Retail) has approved the resolution to appoint Mr Hoang Trung Kien, the member of the Board of Management, as the General Director of FPT Retail since 07 March 2020. Ms Nguyen Bach Diep will continue to be the Chairman of the Board of Management.
Mr. Hoang Trung Kien
In 3 years, FPT Retail aims to improve the operational efficiency of all the business fields and become the leading multi-industry retail company in Vietnam.
In particular, FPT Shop – the digital-product retailing system will optimize profits by focusing on developing a number of product lines with high profit margins, optimizing the business locations, cross-selling the products such as watches, sun glasses, etc; investing in equipment and improving the personnel quality.
Pharmaceutical segment is the growing motivation of FPT Retail in the future. After figuring out the secret to success, the pharmaceutical chain is expected to increase the number of stores by threefold compared to 2019, from 70 to 220 stores right in this year, the revenue will also be increased by 3 times from VND 500 billion in 2019 to VND 1,500 billion in 2020. FPT Retail will particularly focus on investing in technology, which is to build a standard retail platform to pave the way for accelerating new business paths as well as to create momentum for the future growth.
In the immediate future, in 2020, FPT Retail continues to set target of increasing the revenue, maintaining the retail market share of mobile phones, laptops, expanding the coverage of Long Chau system to 220 stores nationwide and developing new business segments.
The new General Director – Mr Hoang Trung Kien was born in 2017, he graduated Master of Business Administration and Information Systems (MBIS) from Université of Libre de Bruxelles (Kingdom of Belgium). Joining FPT in 2000, he has strengths in building, managing the system and developing business with 7 years of experiences in building important information systems for the Government, authorities, and large enterprises in Vietnam; 12 years of experiences in expanding the coverage of telecommunications, which is an intensely competitive field.
With more than 19 years of working for FPT, he has been in many important positions such as Deputy General Director of FPT Telecom (July 2020 – March 2020) where he was in charge of business development of many regions across the country; Deputy Director of FPT Data Center of FPT Telecom (2007), where he managed the service consultancy and deployed the information system; Sales Manager of FPT Software Solutions Company Limited (2004 – 2006).
With high experience in opening and developing new retail chains, Ms Nguyen Bach Diep, Chairman of the Board of Management, will focus on running Long Chau pharmacies and promoting new business segments of FPT Retail. Ms Nguyen Bach Diep was born in 1972, she is the person who has made great contribution in bringing FPT Retail to become the second largest digital retail company in Vietnam. In March 2019, Ms Diep was honored to be in the list of 50 most influential women in Vietnam (According to Forbes Vietnam).
FPT Retail is operating the retail chains, including: FPT Shop, F. Studio by FPT, Long Chau pharmacies together with a number of new lines that are in the testing process. At the present, Long Chau pharmacies have nearly 80 stores nationwide, serving approximately 25,000 consumers a day, the turnover of each pharmacy is 3 times higher than that of other chains. There are 590 stores of FPT Shop, 15 stores of F. Studio by FPT across the country, which help millions of people more convenient in buying technology products.
According to Cafebiz
Published March 7, 2020.