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Working Hours
Monday - Friday 09:00AM - 17:00PM
Saturday - Sunday CLOSED

About Us

Cherish every moment to serve customers


Along with the development of sociality and technology market, FPT Digital Retail Joint Stock Company has been continuously attempting to become a prestigious partner with leading Digital producers in the world, also to be a reliable destination of customers


With the aim of expanding the coverage of store nationwide, FPT Digital Joint Stock company intends to become a leading telecom and digital retail chain in Viet Nam. Together with the expansion of scale, FPT shop will provide the all classes of customers positive experiments of shopping by authorized digital products with high quality, competitive prices and friendly customer services to ensure company’s prestige

Core Value

  • Quality: Leading in building prestige, responsibility to ensure the products’ quality, FPT Retail provides customers the absolute assurance when buying technology products
  • Trust: The word “Prestige” is what we concentrate on in our activities to develop our trademark, is fulcrum for customers’ belief, is reliable partners to technology vendors
  • Friendliness: The image of FPT Retail in which we are friendly to customers, active in community activities is our long-term goal
  • Caring: Along with the aim: serving customers is the highest priority, FPT Retail step by step improves quality of services, educates employees and staffs to be enthusiastic, honest, sincere to satisfy all customers coming to FRT


FPT Digital Joint Stock Company (FPT Retail) was established in 2012 in Viet Nam, is now an associate of FPT Corporation, are operating 2 retail chains: FPTShop and F-Studio by FPT with about 500 stores covering all over 63 provinces (by April 2018)

  • FPT Shop chain: is a retail chain selling digital products, including: mobile phone, tablet, laptop, accessories and services. FPT Shop is the first retail chain in Viet Nam which was granted ISO 9001: 2000 certificate in managing quality following international standard. FPT Shop is also the second biggest technology retail chain in Viet Nam’s market
  • Studio by FPT chain: is a retail chain which is authorized by Apple in Viet Nam with all classes. FPT Retail is the first and the only retail chain in Viet Nam to carry all store models: Class 1 – APR (Apple Premium Reseller), class 2 – AAR (Apple Authorised Reseller) and iCorner, providing customers wonderful spaces to experiment unique and exquisite technology products of Apple with the highest and the most friendly selling service quality

For many years, with the continuous attempt and the loyalty to the policy “Dedicating to serving customers”, FPT Retail considers the determination of building and operating a style which serves the best for customers as a sustainable development, completing our image of friendliness with the aim that serving customers is the first priority

Putting customers in the center of every thought and action. FPT Shop educates sales staffs with professional, enthusiastic and dedicated style to serve customers. We have always been concentrating on the modest online sales method so that customers can easy to find us

The serious investment and continuous effort of FPT Retail has recognized by the traffic to FPT Shop has been increasing sharply and sustainably for the last previous years. After 6 years of operation, FPT Retail has created the belief from customers proving by becoming the number 1 in laptop market share (from 2015 until now), the number 2 in mobile market share, contemporarily, the first authorized Apple retail chain in Viet Nam which carries all classes and in top 4 retail chain in Viet Nam

Ending the financial year 2017, FPT Shop achieved the revenue of 13.147 billion Dong, Earning before tax reached 363 billion Dong. In which, online sales was 2.034 billion Dong, increased 68% YoY and accounted for 15.47% total revenue

FPT Retail has also achieved many awards: Top 100 to receive award “Prestige and quality in Products and Services” voted by consumers (held by Viet Nam Standard and Consumers Association), being voted as Viet Namese Strong Brand in 2013, 2014, 2015 and in 2017 (held by Viet Nam Economic Times), the most favourite retailer of 2016 voted by Viietnam Economic Times. By July 2017, FPT Retail had entered Top 4 Retailer in Viet Nam, Top 500 Retailer in Asian-Pacific (Retail Asia). In November 2017, FPT Retail achieved Top 10 prestigious retailers surveyed by Viet Nam Assessment Report  Joint Stock Company (Viet Nam Report) and Viet Namnet Online newspaper. According to Euromonitor and Retail Asia Publishing, recorded the revenue of 15.717 USD/m2, FPT Retail is the most effective retailer in Viet Nam