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Working Hours
Monday - Friday 09:00AM - 17:00PM
Saturday - Sunday CLOSED
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About Us

Cherish every moment to serve customers

Vision

Along with the development of sociality and technology market, FPT Digital Retail Joint Stock Company has been continuously attempting to become a prestigious partner with leading Digital producers in the world, also to be a reliable destination of customers

Mission

With the aim of expanding the coverage of store nationwide, FPT Digital Joint Stock company intends to become a leading telecom and digital retail chain in Viet Nam. Together with the expansion of scale, FPT shop will provide the all classes of customers positive experiments of shopping by authorized digital products with high quality, competitive prices and friendly customer services to ensure company’s prestige

Core Value

  • Quality: Leading in building prestige, responsibility to ensure the products’ quality, FPT Retail provides customers the absolute assurance when buying technology products
  • Trust: The word “Prestige” is what we concentrate on in our activities to develop our trademark, is fulcrum for customers’ belief, is reliable partners to technology vendors
  • Friendliness: The image of FPT Retail in which we are friendly to customers, active in community activities is our long-term goal
  • Caring: Along with the aim: serving customers is the highest priority, FPT Retail step by step improves quality of services, educates employees and staffs to be enthusiastic, honest, sincere to satisfy all customers coming to FRT

Introduction

FPT Digital Joint Stock Company (FPT Retail) was established in 2012 in Viet Nam, is now an associate of FPT Corporation. FPT Retail operates 2 retail chains FPT Shop, F-Studio by FPT and a subsidiary company is FPT Long Chau Pharma Joint Stock Company.
FPT Shop: is a retail chain selling digital products, including: mobile phone, tablet, laptop, accessories and services. FPT Shop is the first retail chain in Viet Nam which was granted ISO 9001: 2000 certificate in managing quality following international standard. FPT Shop is also the second biggest technology retail chain in Viet Nam’s market
F.Studio by FPT: is a retail chain which is authorized by Apple in Viet Nam at the highest level. FPT Retail is the first retail chain meet the Apple’s standards in Viet Nam, include: AAR (Apple Authorised Reseller) and iCorner, providing customers wonderful spaces to experience unique and exquisite technology products of Apple with the highest and the most friendly selling service quality.
FPT Long Chau Pharma Joint Stock Company: Owns a chain of Long Chau drugstores specializing in selling in genuine pharmaceuticals, medical devices and functional foods. With the advantage of competitive prices, product quality and highly qualified and well-trained pharmacists, Long Chau pharmacy is a prestigious and reliable pharmacy for consumer.

For many years, with the continuous attempt and the loyalty to the policy “Dedicating to serving customers”, FPT Retail considers the determination of building and operating a style which serves the best for customers as a sustainable development, completing our image of friendliness with the aim that serving customers is the first priority.

Putting customers in the center of every thought and action. FPT Shop educates sales staffs with professional, enthusiastic and dedicated style to serve customers. We have always been concentrating on the modest online sales method so that customers can easy to find us.

The serious investment and continuous effort of FPT Retail has recognized by the traffic to FPT Shop has been increasing sharply and sustainably for the last previous years. After 10 years of operation, FPT Retail has achieved the belief of customers, become the number 1 in laptop market share (from 2015 until now), the number 2 in mobile market share, the first authorized Apple retail chain in Viet Nam.
Ending the financial year 2021, FPT Retail achieved the revenue of 22.495 billion VND, Earning before tax reached 554 billion VND. In which, the revenue of FPT Shop reaches 18.558 billion VND, increases 38% compared to the same period, completing 82% total revenue and the revenue of Long Chau Pharmacy reaches 3.977 billion VND, accounts for 18% of total revenue.

FPT Retail has also achieved many awards: Top 100 to receive award “Prestige and quality in Products and Services” voted by consumers (held by Viet Nam Standard and Consumers Association), being voted as Viet Namese Strong Brand in 8 years from 2013 – 2021 (held by Viet Nam Economic Times), the most favourite retailer of 2016 voted by Vietnam Economic Times. By July 2017, FPT Retail had entered Top 4 Retailer in Viet Nam, Top 500 Retailer in Asian-Pacific (Retail Asia), Top 10 prestigious Retail in 5 years from 2017 to 2021 surveyed by Viet Nam Assessment Report Joint Stock Company (Viet Nam Report) and Viet Namnet Online newspaper. According to Euromonitor and Retail Asia Publishing, recorded the revenue of 15.717 USD/m2, FPT Retail is the most effective retailer in Viet Nam.