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Công ty CP Bán Lẻ Kỹ Thuật Số FPT / Company infomation  / FPT Shop experimented with electronics business, not for the aim of gaining the market share
13 May

FPT Shop experimented with electronics business, not for the aim of gaining the market share

With the business expansion to the electronics field to take advantage of the online sales, FPT Shop said that the new business is being experimented, hence, they are not thinking about gaining the market share.

Mr. Ngo Quoc Bao, Director of the FPT Retail Center for E-Commerce and Technical Services, told ICTnews that FPT Shop has just experimented in selling electronic products via online channels, the business has not been officially implemented yet, so we now have not planned on how much we will gain the market share in such new industry.

On 11 April, FPT Shop officially launched electronic products on their website. All the electronic products available on FPT Shop’s website are provided by Nguyen Kim, a long-term electronics retailer in Ho Chi Minh City and many other provinces and cities nationwide.

A corner of Nguyen Kim Electronic Appliance Center – Photo: Hai Dang

FPT Shop is ranked second in the mobile phone retail system in terms of the number of chains. The biggest competitor of FPT Shop is The Gioi Di Dong, which has quickly opened a chain of electronics many years ago and is currently holding the largest market share in this segment. Electronics is the closest industry to mobile phones; however at the moment, FPT Shop is new in this industry, therefore they will surely face more difficulties.The new products of FPT Shop are launched also with the aim to increase revenue, in the context of forecasting the growth of mobile phones in Vietnam in 2019 by only about 1%, according to GfK.

“We have been researching this market many years ago and now is the right time”, Mr. Bao replied to ICTnews.

This cooperation is based on the optimal strengths of the two parties, Mr. Bao said, referring to the advantages of e-commerce segment of FPT Shop and a wide range of products as well as experiences in electronic sales of Nguyen Kim.

“The main aim is to take advantage of the optimal strengths, the variety of products, and to provide more special treatments to bring the customers to the main product of FPT Shop, this is not for the aim of gaining the market share”, Mr. Bao replied concerning the target of market share when expanding new business.

The cooperation to open the electronics business of FPT Shop was quite unexpected when such business was not included in the business plan of 2019 in the Annual General Meeting of FPT Retail this year, said the owner of FPT Shop.

In the first phase, electronics will only be sold online and not displayed at FPT Shop stores. Mr. Bao said: “The sales is initially conducted online because online channel is one of FPT Shop’s strengths that our counterparty in this project wants to take advantage of”. “After the process, the systems as well as the ability of coordination of the two parties have been completed, we will have a comprehensive evaluation for further cooperation”.

Before engaging in expanding business to electronic industry, FPT Shop has joined pharmaceutical retail business a few years ago. FPT Retail acquired Long Chau drugstores and planned to gain 30% of the pharmaceutical market share in 2022.

In 2019, FPT Retail has planned to reach the revenue of VND17,700 billion, profit after tax of VND418 billion, equivalent to the growth of 16% and 20% compared to 2018. FPT Shop revealed that in 2019, they will open 100 additional stores, reaching 633 stores in total. Besides the expansion in large central areas, the new stores will be available in residential areas of unexploited districts and communes.

In 2018, FPT Retail’s total revenue reached VND15,298 billion, up 16% compared to 2017. Online revenue was at VND2.432 billion, with the growth of 21%. Profit before tax reached VND435 billion, profit after tax reached VND348 billion, up 20% compared to 2017.


According to Hai Dang, ICTnews

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